Rauw Alejandro

Despacito was released by Puerto Rican singer Luis Fonsi in 2017 and became the top-streamed track within 6 months. The single a mix of pop music and reggaeton did not just bring interest in reggaeton but also brought attention to Latin music in general. In Billboard's Top 100 in 2015 had two songs that were mostly Spanish languages, while the year the year 2016 featured four. In the midst of the Despacito's popularity in 2017, there were 19 predominantly Spanish tracks that made the top 100. Then in 2020 it was 41. Justin Bieber remixed Despacito 2017 as a bilingual rendition. Soon, other artistes collaborated with Reggaeton's biggest stars including Drake as well as Bad Bunny with MIA (2018), Madonna and Maluma and Medellin 2019. In 2020, several Reggaeton artists were complaining about the advancing of their genre to the mainstream. However, a younger generation like Rauw Alejandro was determined to continue the evolution. Rauw Alejandro incorporated electronic dance forms as well as other styles into his music.

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